About the Festival

Welcome to the world of the cherry blossoms (sakura). Few things in nature can equal their delicate beauty. Come celebrate it with us! This spring, during the months of March and April, Philadelphia's beautiful flowering trees will come into bloom for Sakura Matsuri - the Cherry Blossom Festival.

The Subaru Cherry Blossom Festival of Greater Philadelphia, or Sakura Matsuri as it is known in Japanese, is an initiative to encourage a better understanding of the cultural, social, and educational customs of Japan and the United States. Japan has been celebrating the beauty of the elegant pink cherry blossom for hundreds of years with picnics under the trees accompanied by traditional music and dance. The Festival also seeks to beautify the Philadelphia landscape by annually planting and maintaining 100 cherry trees in Fairmount Park. In the spring of 2007, the JASGP finished planting 1,000 cherry trees to supplement the 1,600 flowering trees donated by Japanese government as a gesture of friendship in 1926.

The 2009 Subaru Cherry Blossom Festival will take place from March to April -- be part of a centuries-old tradition as we bring together the best in Japanese art, cuisine, dance, fashion, flowers, music and much more.

Dozo, oide kudasai! We look forward to seeing you.

Press Contact:

Lauren Drinker
Steege/Thomson Communications
4606 Spruce Street
Philadelphia, PA  19139
Phone: (215) 747-7700
Fax: (215) 474-0279
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http://www.steegethomson.com

Or:

Sam Malissa
Japan America Society of Greater Philadelphia
200 South Broad Street, Suite 700
Philadelphia, PA 19102
Phone: (215) 790-3810
Fax: (215) 790-3805
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